Jeffrey L Cohen
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The Storytelling Power of Spam Comments

20 Mar 2013 Social Media
I am a big fan of spam comments on my blog (the other one that has posts and traffic), and occasionally I like to collect them and share them. Today I received three

Southwest Uses Paper Airplanes to Connect with Customers

14 Mar 2013 2 min read Marketing
Southwest proved last night that they are socially-connected to customers. while flying home from Austin, Texas, I had a layover in Nashville. Between email alerts and voice mail messages I already knew

10 Social Media Engagement Lessons I Learned from My Mom

02 Mar 2013 2 min read Social Media
As companies grow their social media presences and begin listening and engaging with customers, not just pushing out corporate messages, it is helpful to remember the words of your mom. Social media teams

Use the 5Ws of Journalism to Plan Your Social Media Activities

15 Feb 2013 2 min read Social Media
Social media efforts are more successful when they connect to business objectives and goals. Companies that merely collect likes and followers as if they are trophies to put on a shelf in the

6 Social Media Monitoring Takeaways from Super Bowl Advertisers

23 Jan 2013 4 min read Social Media
The two teams are set for the upcoming Super Bowl in New Orleans on the first Sunday of February. As more and more people watch television while clutching smart phones and tablets, each
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