When companies merge or get acquired, even social media companies, the last thing on the mind of the M&A team is how the social media presences come together and serve the

Three years ago I had a conversation with a social media manager who thought the lifespan of his position was about two years. “Everyone is going to be social in a couple of

In the year 2020 we can only look back with hindsight. Social media adoption has changed business communication but not in the ways that everyone expected. Large platforms like Twitter and Facebook continued

Content creators are often inspired by their surroundings when developing ideas for their social media profiles, but their content strategy is the guiding principle that makes it all work. Maybe that means I’