Jeffrey L. Cohen is an award-winning B2B marketer, strategist, analyst, author, speaker, blogger and podcaster with a 30-plus year career in business to business marketing. He is Director, Analyst in Gartner's marketing practice,  the co-author of The B2B Social Media Book, co-founder and former managing editor of SocialMediaB2B.com, and former co-host of the ContentPros podcast.

Jeff led award-winning content marketing teams at both Oracle and Salesforce. He developed an undergraduate curriculum in social media marketing and taught full-time at Ball State University. He has also been director of marketing, social media strategist, social media marketing manager and agency account executive. One summer he even dressed up as a rooster to promote a radio station.

Over his career, he has provided strategic counsel to both B2B and B2C companies in industries ranging from technology, manufacturing and industrial equipment to alternative energy, retail and financial services.

Guest Posts

Convince & Convert:
What to Do When Your Content Doesn’t Generate Leads
63 Percent of Marketers Say They Have Enough Technology
Why There’s No Such Thing as Being Too Obvious in Marketing
Why Do So Few Marketers Care About Quality Leads?
Why You’re Measuring Your Social Media Wrong
Are Your Leads Really Prospects for Sales?
Infuse Your Content with Small Stories for a Big Effect
Why B2B Marketers Need to Educate Buyers With Content
The Best Way to Present Marketing Results to Your CEO
Your Content Isn’t as Influential as You Think It Is
70% of B2B Marketers Want More Quality Leads
MarketingLand / MarTech Today:
The filter bubble: it won an election and can help you win customers
ABM brings the right guests to the party; marketing automation keeps them engaged
What’s more important than a B2B buyer’s lead score?
When you buy marketing software, know that you are buying into an ecosystem
Are you telling all your prospects the same story?
Guarantee your marketing automation success with persona-based content
Managing a marketing automation campaign shouldn’t require a computer science degree
Sharing Your Way to B2B Social Media Lead Generation
MarketingProfs B2B Forum: Mitch Joel on ‘How B2B Connects in a Connected World’
Movable Ink:
Measuring Email Success Beyond Opens and Clicks
Oracle Social Spotlight:
There is No ROI of Social Media If You Can’t Count the Money

Content Pros Podcast

How Creating In-Your-Face Marketing Closes Million Dollar Deals with Chris Moody
How Your Content Distribution Spikes Are Lying To You with Andrew Davis
How Chasing Shiny MarTech Can Get You Fired with David Lewis
What the Heck Is AI and How Can It Transform Content? with Paul Roetzer
How to Use Predictive Analytics to Create Dynamite Content with Brandon Andersen
How to Transform Your Content by Vlogging Like a Boss with Amy Schmittauer
The Real Impact of Content on Social Selling with Travis Wright
How a Microsite Can Take Your Content to the Next Level with Nick Steeves
How to Find Startup Success Through Content with Claire Suellentrop
The Secret to Exponential Brand Growth Through Podcasting and Atomization with Jess Ostroff
How to Give Your Content the Legs to Run a Marathon with Pamela Muldoon
How to Find Content in Your Data with Robyn Itule
The Email Signature’s Hidden Marketing Treasure with Dan Hanrahan
How to Use Freelancers to Invigorate Your Content Marketing with Jennifer Goforth Gregory
Five Content Questions That Drive Conversions with Marcus Sheridan
The Problem with Content’s Squiggly Line to the Yes with Joanna Wiebe
How Disruptive Learning Keeps Content Relevant with Mark Masters
How to Safely and Legally Curate Content with Ruth Carter
What Content After the Funnel Really Looks Like with Amanda Nelson
How Third-Party Content Converts Fans Into Customers with Matthew Grant
Why Content Distribution Matters More Than Curation with David Fortino
Reputation Management Through Digital and Social Storytelling with Rick Wion
How Agile Content Marketing Powers Up Your Sales Funnel with Dan Levy
Why Wikipedia Trumps Snapchat When It Comes to Organic Ranking with Justin Levy
How to Unify Content in a Multi-Brand Enterprise System with Mike Stiles
How to Navigate Increasing Content Without Diminishing Returns with Allen Gannett
How to Utilize Data to Create Breakthrough Content with David B. Thomas
How Haters Inspire Powerful Content with Jay Baer
Activating Strategy With Conversational Content with Brian Miske
Driving Conversions Through User Experience with Victor Yocco
How to Use Interactive Video to Double Your Conversions with Dana Fugate
Why Measuring Content Experiences Drives Better Content Marketing with Yoav Schwartz
Hitting Subscriber Gold with Paid Advertising with Michael Brenner
Why Email is Dominating Over Social with Katrina Munsell
How the Right Team With the Right Vision Can Transform Your Business with Lauren Goldstein
Ruthlessly Prioritizing Your Content Marketing to Find Success with Jesse Noyes
How to Create Revenue-Generating B2B Content with Dave Rigotti
Why Brands Are Misusing Social Video and Losing Customers with Brian Fanzo
The Fall of Keywords and the Rise of Experience Optimization with Mike Templeman
Why Gated Content and Lead Forms Are Killing Sales with Dave Gerhardt
How to Energize Customers With Effective Content Planning
How to Determine When and Where to Gate Your Content

Contributed Content, Interviews and Podcasts

B2B Marketing Trends: What are 3 B2B Marketing Trends to Watch?
B2B Marketing Zone: B2B Marketing Trends for 2016
Brightcove: Video Marketing Mentors: Video Analytics
Brightcove: Video Marketing Mentors: What Not To Do
25 Biggest Lead Generation Mistakes (& What You Do About Them!!)
The Best Lead Generation Tips Ever
Content Marketing Lead Generation: 22 Expert Tips
Social Media Lead Generation: Best Tips From The Experts
2012’s Biggest Marketing Surprises
Top Marketing #FAILs of 2012
Content Marketing: 15 Top Search Optimization Tips
The Biggest Search Optimization Mistake Marketers Make
Mobile Search: 15 SEO Experts Give Their Advice [Research]
15 SEO Experts Give Their Best Tips For Blogging
15 SEO Experts Give Their Best Social Media Tips
Invoca Blog: 8 Marketers Share How They Use Conversation To Keep It Real
Marketing Over Coffee Podcast: The Future of Modern Marketing
Oracle Social Spotlight: Practical Tips To Conquer Content Marketing Challenges
TopRank Marketing Blog: How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy


Sales and Marketing Management: How Marketing Leaders Can Align with Sales for Net Positive Results, November 2023
Sales and Marketing Management: How Marketing and Sales can Rebuild Demand Generation Together, May 2023
Demand Gen Report: 3 Tactics To Boost Demand Generation Performance In 2023, May 2023
CMS Wire: Top Strategies for Achieving Marketing & Sales Alignment, March 2023
Digital Nation Australia: Are CRM and Marketing tech driving sales and marketing alignment?, July 2022
CMO Australia: What you need to know about content marketing platforms, June 2022
ANA B2B Marketer: How to Start an ABM Program That Works, April 2022
Digiday: Digiday Awards Winner’s Circle: Oracle Marketing Cloud’s ‘The Future of Modern Marketing’, September 2016
BtoB Magazine: Is Facebook’s new messaging feature good for b2b?, January 2013
The Network at Cisco: How Manufacturers Can Succeed with Social Media, August 2011
AllBusiness.com: Social Networking Meets B2B Marketing, August 2011
OpenForum.com: 7 Ways To Optimize Your Facebook Feed, June 2011
MediaBistro.com: PR, Perfected: Protecting Your Brand Online(pdf), April 2010
News & Observer: Web viewers warm up to frozen food show, April 2010
News & Observer: All thumbs? Here’s a fair competition for you, October 2009
Daily Tar Heel: State Fair using social networks to sell tickets, October 2009
Winston-Salem Journal: Web Site is Fresh Way to Discover NC Wines, September 2009
Greensboro News & Record: Wine TV, August 2009
New Raleigh.com: Interview with the Creators of North Carolina Wine TV, June 2009
News & Observer: Ahead, the phones will reign (front page PDF), December 2008
Corpus Christi Call-Times: Where will the Internet be by 2020?, December 2008
ElUniversal.com.mx: ¿Dónde estará internet en 2020?, December 2008