As part of the Magic Quadrant evaluation process vendors share information with Gartner analysts that is part of the overall scoring but does not necessarily show up in the report. Marketing and sales
Are you a CMO looking to collaborate with your sales counterpart, but just don’t know how to approach them? Maybe you’re a sales leader who knows it is beneficial to work
Since I’ve been writing about marketing and sales alignment for the past year, I have examined various elements required for ongoing alignment success, created a framework and even teased the idea of
The value of B2B marketing is different from marketing at B2C companies. It is less about branding and more about performance. B2B organizations typically engage in long, complex sales cycles for considered purchases
Since I started writing about and studying sales and marketing alignment earlier this year, these conversations have resonated with both sales and marketing leaders. Everyone sees their own organization in this discussion, whether