Jeffrey L Cohen (Page 451)

The Ultimate List for Social Media Changes

28 Mar 2013 1 min read

One of the challenges marketers face when using social media to communicate and connect with customers is keeping up with all the changes to the various social networks. The best way to focus

The Storytelling Power of Spam Comments

20 Mar 2013

I am a big fan of spam comments on my blog (the other one that has posts and traffic), and occasionally I like to collect them and share them. Today I received three

Southwest Uses Paper Airplanes to Connect with Customers

14 Mar 2013 2 min read Marketing

Southwest proved last night that they are socially-connected to customers. while flying home from Austin, Texas, I had a layover in Nashville. Between email alerts and voice mail messages I already knew my

10 Social Media Engagement Lessons I Learned from My Mom

02 Mar 2013 2 min read

As companies grow their social media presences and begin listening and engaging with customers, not just pushing out corporate messages, it is helpful to remember the words of your mom. Social media teams

Use the 5Ws of Journalism to Plan Your Social Media Activities

15 Feb 2013 2 min read

Social media efforts are more successful when they connect to business objectives and goals. Companies that merely collect likes and followers as if they are trophies to put on a shelf in the