Jeffrey L Cohen (Page 451)

The Best Post College Job Ever: Driving the Wienermobile

30 Dec 2013 2 min read Marketing

The Oscar Meyer Wienermobile [http://hotdoggerblog.com/] was recently in town and I met Steve [http://hotdoggerblog.com/stevie-bunder/] and Molly [http://hotdoggerblog.com/honey-mustard-molly/]. Both of them graduated from

High School Reunions in the Facebook Age

05 Jul 2013 2 min read

In May of 1983, I graduated from high school. There were no home computers, no internet and no cell phones. I wrote everything from school papers, newspaper columns and short stories on a

5 Keys to JetBlue’s Social Media Engagement

20 Jun 2013 2 min read

JetBlue understands how social media fits into their larger business and engagement strategies. The social team at the airline gets the value of social, but always keeps in mind that their efforts must

4 Sales and Marketing Lessons from My Local Dry Cleaner

15 Jun 2013 4 min read Marketing

Sales people are always looking to improve their ability to meet their goals, whether these are getting more leads, closing more business or maintaining a high customer retention rate. One way to improve

4 Ways Social Media Supports Top of the Funnel Activities

07 May 2013 2 min read

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone.