Jeffrey L Cohen (Page 450)

4 Ways Social Media Supports Top of the Funnel Activities

07 May 2013 2 min read

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone.

50 State Quest: Number 45, North Dakota

28 Mar 2013 4 min read Travel

One of the best parts of traveling in the US is to experience the wide open spaces. In the past year I have been to several Midwestern and Plains states for the first

The Ultimate List for Social Media Changes

28 Mar 2013 1 min read

One of the challenges marketers face when using social media to communicate and connect with customers is keeping up with all the changes to the various social networks. The best way to focus

The Storytelling Power of Spam Comments

20 Mar 2013

I am a big fan of spam comments on my blog (the other one that has posts and traffic), and occasionally I like to collect them and share them. Today I received three

Southwest Uses Paper Airplanes to Connect with Customers

14 Mar 2013 2 min read Marketing

Southwest proved last night that they are socially-connected to customers. while flying home from Austin, Texas, I had a layover in Nashville. Between email alerts and voice mail messages I already knew my