Review of An Absolutely Remarkable Thing
Wow! I loved this book. Some call it science fiction, but it takes place maybe 4
minutes in the future. It is a world where online video, social media, and cable
news contribute
Jeffrey L Cohen
Marketers Need the Right Data at the Right Time to Make the Right Decisions
When marketers are considering new marketing platforms they often overlook the
reporting interface. Reporting is a standard component of every system, but the
sales person rarely demos that part of the software. It’
The Best Marketers Can’t Succeed Without the Right Reports
Marketing doesn’t happen without context. We need to understand what we are
trying to accomplish. It also doesn’t happen without measurable goals. We don’t
know where we are going or
Understanding Customers
I really don’t think that many of the customers of a well-known chicken chain in
Wilkesboro NC will know why they can get a sweet potato pie deal for $3.14
today.
Casualty of Daylight Saving Time
The cat sits at her automatic cat feeder wondering why the compartment doesn’t
open. It’s time for breakfast. She’s hungry. She doesn’t know – or care – that
the humans have