When marketers are considering new marketing platforms they often overlook the
reporting interface. Reporting is a standard component of every system, but the
sales person rarely demos that part of the software. It’
Marketing doesn’t happen without context. We need to understand what we are
trying to accomplish. It also doesn’t happen without measurable goals. We don’t
know where we are going or
I really don’t think that many of the customers of a well-known chicken chain in
Wilkesboro NC will know why they can get a sweet potato pie deal for $3.14
The cat sits at her automatic cat feeder wondering why the compartment doesn’t
open. It’s time for breakfast. She’s hungry. She doesn’t know – or care – that
the humans have
More than 50 years ago Roger Daltrey sang the words that Pete Townshend wrote
about his preference for dying rather than getting old. Both of them are in
their 70s now. They seemed
