Every customer action creates multiple data points. Every email click is
tracked. Every purchase is saved. Every customer service call creates a record.
Every loyalty action is remembered. This is true whether it
Cashier: That’s $30.09.
Me: I’m using Apple Pay.
Cashier: Can I have your email address?
(Me thinking): So you can spam me? No, thank you!
Me: I’ll just take
Can you create a new big idea from lots of existing small ideas?
I guess if the library is the place where you access the internet then it is
perfectly fine to be jamming to YouTube videos with your headphones on and
dancing in your seat.
A financial advisor knocked on my door, offering his services. I understand
local, grassroots marketing, but when a financial advisor with a major brand is
going door-to-door in nearby neighborhoods something
