Where to Put Your URL

1 min read Marketing
I have always been a proponent of putting your URL, or web address, on everything that appears before your customers and potential customers. With enough repetition, your customers will learn your URL. This

Tropical Storm Hanna

1 min read Daily Life
The eye of Tropical Storm Hanna blew in over the North Carolina coast around 2am, while the outer bands started arrived Friday evening. Here in the Triangle, we got about 5 inches of

Microsoft Long Form Ad

Marketing
featuring Jerry Seinfeld and Bill Gates from Endgadget [http://www.engadget.com/2008/08/21/microsoft-enlisting-gates-seinfeld-to-battle-get-a-mac-ads/] : > Microsoft’s new $300 million campaign (one

Boost Your PR by Doing Something

1 min read Marketing
Here’s a great column by Al Ries in Ad Age [http://adage.com/columns/article?article_id=130678] about improving PR and advertising effectiveness by staging a regular event. It creates media