featuring Jerry Seinfeld and Bill Gates
Microsoft’s new $300 million campaign (one of Redmond’s largest ever) is set to launch with a $10 million assist from “key celebrity pitchman” Jerry Seinfeld. Yes, Bill Gates will appear as well — the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of “Windows, Not Walls,” stressing the need to “break down barriers that prevent people and ideas from connecting.”
Just doesn’t cut it.