The Oscar Meyer Wienermobile was recently in town and I met Steve and Molly. Both of them graduated from Midwestern colleges last May and have spent the last six months driving around the Southeast in a 27-foot fiberglass hot dog. Loving every minute of it. And now they are home for the holidays.
After some family time, they and the other Hotdoggers will hit the road for another six months.
This is a great job for any college graduate, no matter their career plans, but especially for those looking to get into marketing, sales, customer service, public relations or any other public facing position. To start with, it is highly competitive. 1200 students apply for 12 spots as Hotdoggers. It is a great chance to learn how to break through the clutter and differentiate yourself.
In case you didn’t know, there are six Wienermobiles traveling the country, making stops at shopping malls, grocery stores, county fairs and any public place they can draw a crowd. They even recruit for these positions on college campuses, so you might see one at your local university.
The Hotdoggers hand out coupons and stickers at every stop, pose for pictures and bring a smile to people’s faces when this iconic vehicle pulls into town. They are the ultimate brand ambassdors. Their job is to make people happy. But that means you always need to be happy.
Social media is also a key part of the role, whether it is blogging, sharing Instagram photos, or telling regular people how they should use the #wienermobile hashtag on different platforms. This year’s program even kicked off with an Amazing Race-style competition between the six Wienermobile teams where each had to generate the most social media support for their team.
This is a great opportunity to see the country, represent a positive brand, talk to people from all walks of life and start your work life with an awesome experience you will never forget.
Kraft Foods is currently accepting resumes through January 31st for a one-year Hotdogger position beginning in June. Applicants should have a BA or BS, preferably in public relations, journalism, communications, advertising, or marketing, though applicants are not limited to these degrees. The position is 100% travel.