Sunglasses Draw Attention to Mobile-Friendly Content
This started off as a mobile marketing post, but before you knew it, as I was
working it out in my head, it veered into a content marketing post. And it
actually all
11 of the Latest Lead Nurturing Statistics: Explained
Every prospect who fills out a lead form, especially those who download a top of
funnel ebook, is not ready to talk about your product. Sometimes they are, but
the action of downloading
What Was Watson Smoking?
The Jeopardy-winning computer from IBM known as Watson is making his computing
skills available to the world. Developers are now able to create online apps
that use Watson to crunch the numbers
How to Decide What Marketing Metrics to Track and Report
Yesterday I was at a marketing event and the topic of metrics came up. That's
not a huge surprise, as modern marketers continue to be concerned with
justifying their activities with
6 Handy Conversation Starters About Marketing Automation
The pace of change in marketing technology continues to accelerate and it is
more of a challenge today to keep up than ever before. Some marketers may
remember the days of printed documentation