Sometimes it is easy to be cynical about Las Vegas, especially if you are not into the whole party all night thing, but there is something they do very well. Customer Experience. Every major hotel has one simple goal. Let’s provide everything you need on your vacation so that you never have to leave the property. Fine dining, shopping, extravagant shows, lounging by the pool, late night partying, and games of chance.
There is a simple lesson here for any business. Think about serving your customers in a new way. Imagine that you could provide everything they need, so they didn’t need to go anywhere else and work with any other company. It may not be entirely realistic, but how does it work scaled down to your industry or product category? Can your offerings be so complete in their needs to serve your customers that it generates a level of loyalty that you just haven’t seen before? Remember, in Vegas, the house always wins. They must be doing something right.
This post originally appeared on the Modern Marketing Blog.