The Language Filter

Sometimes we use the wrong words that actually stand in for other words, because we are constantly filtering our language. Sometimes we do it so we don’t offend someone. Sometimes we need

Cooties

Adults try to be so mature, but conversations frequently devolve into childlike topics like cooties. So I started wondering if the effectiveness of a cootie shot—and no, I don’t remember the

It Comes In Like a Lamb

March is always described as coming in like a lion and going out like a lamb. This is the transition from Winter to Spring. It has been a very mild Winter in North

The Dumbing Down of Pasta

I have a box of linguine and the descriptor on the box says, “Enriched Spaghetti Product.” Spaghetti is not the generic. It is a type of pasta, just like linguine. Have we really

Put on Your Strategy Hat

I recently wrote a blog post where I encouraged marketers to put on their strategy hat. And I meant to literally put a special hat on to focus on their strategy. I wonder