The Dumbing Down of Pasta

I have a box of linguine and the descriptor on the box says, “Enriched Spaghetti Product.” Spaghetti is not the generic. It is a type of pasta, just like linguine. Have we really

Put on Your Strategy Hat

I recently wrote a blog post where I encouraged marketers to put on their strategy hat. And I meant to literally put a special hat on to focus on their strategy. I wonder

Predicting Your Next Marketing Move

The following post was written to run on a partner’s predictive marketing blog, but was rejected as not being specific enough. I connected them with someone in product marketing, so they could

Branding with Cookies

When you check in to a Doubletree hotel they give you a warm chocolate chip cookie. No matter how healthy of an eating day I have had, I cannot resist a warm chocolate

Morning Light

As the sky began to lighten this morning—nearly 30 minutes before sunrise—I could see a thin layer of fog blanketing the treetops. Gradually the fog dissipated as the sky got lighter