The Dumbing Down of Pasta
I have a box of linguine and the descriptor on the box says, “Enriched Spaghetti
Product.” Spaghetti is not the generic. It is a type of pasta, just like
linguine. Have we really
Put on Your Strategy Hat
I recently wrote a blog post where I encouraged marketers to put on their
strategy hat. And I meant to literally put a special hat on to focus on their
strategy. I wonder
Predicting Your Next Marketing Move
The following post was written to run on a partner’s predictive marketing blog,
but was rejected as not being specific enough. I connected them with someone in
product marketing, so they could
Branding with Cookies
When you check in to a Doubletree hotel they give you a warm chocolate chip
cookie. No matter how healthy of an eating day I have had, I cannot resist a
warm chocolate
Morning Light
As the sky began to lighten this morning—nearly 30 minutes before sunrise—I
could see a thin layer of fog blanketing the treetops. Gradually the fog
dissipated as the sky got lighter