Yesterday I was at a marketing event and the topic of metrics came up. That's
not a huge surprise, as modern marketers continue to be concerned with
justifying their activities with
The pace of change in marketing technology continues to accelerate and it is
more of a challenge today to keep up than ever before. Some marketers may
remember the days of printed documentation
Another candidate has quietly and politely entered the race for US President.
The entire nation of Canada. And they are sorry for joining so late.
Content marketers like to think we are important. We’ve changed the face of
modern marketing, haven’t we? We create the content that drives awareness,
builds relationships with prospects, and helps move