Jeffrey L Cohen

Jeffrey L Cohen

Your Copy Can't Be Too Literal

I bought a bag of organic tortilla chips and most of the copy on the bag is as you would expect. It’s friendly, has an informal tone of voice, and really seems

It's Good to Be Old. Maybe.

I don’t know if it’s a good thing or a bad thing, but I never get carded anymore. For just a moment I think, yes, that’s awesome, I don’t

It's Helicopter Season

You know those seed pods that spin as they fall from the trees? We called them helicopters when we were kids. Well, they’re back. And with every strong breeze an entire squadron

More Expanding Gender Identity

As society becomes more divisive and polarized, not just from a political perspective, but from a cultural one, I wonder how opinions of the country can advance so fast. Same sex marriage is

Expanding Gender Identity

I was talking to my daughter about the continuum of gender identity and how accepting her generation is of this change in society. She has friends who use they-them pronouns and it has