The Most Beautiful Rainbow
“After the rain I saw the most beautiful rainbow. It had all the colors. Red,
yellow, orange. I couldn’t take a picture because my phone was attached,” said
my Uber driver. This
Jeffrey L Cohen
How Clean is Your Restroom?
Companies want feedback on all sorts of things, including the cleanliness of
their restrooms. I don’t know who is going to call a phone number and report an
unclean restroom. There are
The 4 Key Principles of Cross-Channel Marketing
The marketing landscape continues to change as consumer behavior evolves across
multiple devices and channels. Desktops, smartphones, and tablets play a role in
discovery, education, and purchase decisions. And consumers expect brands to
Proselytizing at the Mini-Mart
There I was pumping gas on a Sunday morning. I wasn’t particularly
introspective. I was watching Gas Station TV. Suddenly a well-dressed young
woman appeared from behind the pumps. She was
A Little Too Sparkly
I saw a greeting card that said Sawdust is Glitter for Men. It was a little too
sparkly for the intended male recipients.