Do-over with Names
Parents name their kids at birth and know nothing about them. They should have
the option to change their names once they know something about them. This is
especially true if the name
Jeffrey L Cohen
The Most Beautiful Rainbow
“After the rain I saw the most beautiful rainbow. It had all the colors. Red,
yellow, orange. I couldn’t take a picture because my phone was attached,” said
my Uber driver. This
How Clean is Your Restroom?
Companies want feedback on all sorts of things, including the cleanliness of
their restrooms. I don’t know who is going to call a phone number and report an
unclean restroom. There are
The 4 Key Principles of Cross-Channel Marketing
The marketing landscape continues to change as consumer behavior evolves across
multiple devices and channels. Desktops, smartphones, and tablets play a role in
discovery, education, and purchase decisions. And consumers expect brands to
Proselytizing at the Mini-Mart
There I was pumping gas on a Sunday morning. I wasn’t particularly
introspective. I was watching Gas Station TV. Suddenly a well-dressed young
woman appeared from behind the pumps. She was holding