Marketing doesn’t happen without context. We need to understand what we are
trying to accomplish. It also doesn’t happen without measurable goals. We don’t
know where we are going or
I really don’t think that many of the customers of a well-known chicken chain in
Wilkesboro NC will know why they can get a sweet potato pie deal for $3.14
today.
The cat sits at her automatic cat feeder wondering why the compartment doesn’t
open. It’s time for breakfast. She’s hungry. She doesn’t know – or care – that
the humans have
More than 50 years ago Roger Daltrey sang the words that Pete Townshend wrote
about his preference for dying rather than getting old. Both of them are in
their 70s now. They seemed
Every customer action creates multiple data points. Every email click is
tracked. Every purchase is saved. Every customer service call creates a record.
Every loyalty action is remembered. This is true whether it
