Observations

Today I arrived in Iceland. Before I left I was looking at Google Street view to see the neighborhood around my hotel. It is a little ways from the downtown core and I

Selective perception lets you only see what you want to see, both in the world and in the media. As someone who does not celebrate Christmas, I have pretty much avoided it. I

Everyone knows that Aloha is Hawaiian for hello and goodbye. But unless you have been to Hawaii, you may not know that Mahalo is Hawaiian from thank you. The problem with this word

Deer are completely camouflaged in the winter woods. Their fur is that same color as the bare trees. That is until they move. When you stare into the woods and just let your

I was reminded of term that describes many marketers’ unconnected, non-strategic activities: random acts of marketing. These are one-off pieces of content, events and campaigns that don’t connect to the