More Packaging Silliness
What is it with too cute copy around the notch to open snack bags? Maybe I’m
just buying too many snacks lately. Today’s instructions next to the notch” “Nom
Nom Now.
Observations
This is a collection of things that I see in front of and behind my eyes. These posts have been published near daily since October 2016.
Your Copy Can't Be Too Literal
I bought a bag of organic tortilla chips and most of the copy on the bag is as
you would expect. It’s friendly, has an informal tone of voice, and really seems
It's Good to Be Old. Maybe.
I don’t know if it’s a good thing or a bad thing, but I never get carded
anymore. For just a moment I think, yes, that’s awesome, I don’t
It's Helicopter Season
You know those seed pods that spin as they fall from the trees? We called them
helicopters when we were kids. Well, they’re back. And with every strong breeze
an entire squadron
More Expanding Gender Identity
As society becomes more divisive and polarized, not just from a political
perspective, but from a cultural one, I wonder how opinions of the country can
advance so fast. Same sex marriage is