Observations

This is a collection of things that I see in front of and behind my eyes. These posts have been published near daily since October 2016.

Expressive Brand Voice

A well-known brand posted their complete style guide online and they have two styles of voice: functional and expressive. Below is the description of their expressive voice with only one word removed.

Back to School

I know it’s back to school time because the school buses are out this morning and the magazines at the grocery store are pumpkin spice flavored.

New Direction in Life

I saw a pair of hand-lettered signs covering interstate signs. Does this mean that anyone taking the message of the homemade sign to heart will not merge onto the interstate and head

Is It Ironic?

Often when I see a vanity license plate I wonder if the driver takes it seriously. Sometimes I just don’t know. For example, I saw BIG CHZ. The older man behind the

Own It, Memphis

There are signs at the Memphis airport that embrace the fact that Elvis was from there. As you walk out of the airport a sign says, “Thank You. Thank You Very Much for