This conversation about sales and marketing alignment has taken place in a bubble. I have ignored the fact that people may not be working full-time in offices again. Not for a while, but
There are many strategic and tactical elements of the revenue process that bring sales and marketing together to collaborate and improve overall results, but where does third-party data fit into the mix? We
Sales and marketing leaders coming together to create alignment is not something that just happens. These two functions have spent too long in their separate silos, doing their separate jobs and achieving separate
We’ve been talking about sales and marketing alignment for the past couple of months and the conversation seems to resonate with people here and on LinkedIn. There’s been a lot of
The growing adoption of account-based strategies adds another element as we define how sales and marketing align. In my previous post about the alignment gap, I discussed the foundational importance of sales and