Real Time Data Should Hold Elite Status in Your Emails
As long as I have been in marketing – which has been most of my career – I have
done a substantial amount of traveling. That means that I am a member of many
frequent
Marketing
Marketing with Data is How to Build a Long-term Relationship
Personal relationships are all about communication. The more you know about your
friends and partners, the better you can communicate with them. Talk about
things that matter to them and they will be
The Right Data is More Important Than the Right Subject Line
The subject line is the most visible part of an email. It’s what your recipients
see before they open your email. It’s what they see after they open your email.
It’
The 4 Key Principles of Cross-Channel Marketing
The marketing landscape continues to change as consumer behavior evolves across
multiple devices and channels. Desktops, smartphones, and tablets play a role in
discovery, education, and purchase decisions. And consumers expect brands to
The Average Email is Worth 8 Cents
What is the value of email? Marketers send emails every day. Lots of emails
every day. But nobody talks about it. They set up campaigns. Follow all the best
practices. Optimize subject lines,