I recently sat down with Karlie Justus, a PR/social media officer with the NC State Fair and NC Department of Agriculture and we talked about her integrated social media campaign for the 2008 State Fair.
The goal for the campaign was to connect and engage with potential fairgoers. She spoke with me after her presentation at the March Social Media Breakfast Raleigh. Follow her on twitter at @KarlieJ and @NCStateFair.
