Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that

Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears as a collection

Cringeworthy copy ripped from a bag of Hatch Chile Cheddar Popcorn. > A chile pepper, a cheddar cheese, and a corn kernel all walk into The Fresh Market. The pepper says, “Hey, Ched,