Jeffrey L Cohen
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Generate More Leads By Literally Running with Your Prospects

24 Sep 2015 2 min read Marketing
The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. But what if you could sponsor an event that shows

How to Define The Content Marketing Metrics that Matter

17 Sep 2015 3 min read Marketing
Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. These are the common refrains

10 Ways You Know You Are a Content Marketer Returning from CM World

11 Sep 2015 1 min read Marketing
1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after anevent [http://www.

5 Ways that Madame Tussauds Truly Gets Their Audience

08 Sep 2015 3 min read Marketing
If you plan to travel to London this fall, there are many things to do [http://www.viator.com/London/d737/top-attractions#feature-blog27868]. One of these is the famous Madame Tussauds [https://www.

A Unique Sound Can Brand Your Customer Experience Online and Offline

02 Sep 2015 3 min read Marketing
I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. We commonly consider things like identity and
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