Jeffrey L Cohen
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6 Handy Conversation Starters About Marketing Automation

11 Feb 2016 2 min read Marketing
The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember the days of printed documentation

Canada is Running for US President

07 Feb 2016 Daily Life
Another candidate has quietly and politely entered the race for US President. The entire nation of Canada. And they are sorry for joining so late.

Your Content Isn’t as Influential as You Think It Is

01 Feb 2016 3 min read Marketing
Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move

Here’s a Story: Why Storytelling is Vital to Content Marketing

01 Feb 2016 2 min read Marketing
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects [http://www.rei.com/h/trails] series. Marketers know that as video consumption continues

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

22 Dec 2015 2 min read Marketing
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.
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