I encountered a new term today and I can’t decide if it sounds made up or just ridiculous. A partner company is using an “ad-like object” for a focus group as a

I used this phrase to describe a poem, but it could also describe wine.

I was driving on the highway and just before the road headed down a steep hill, there was sign that said hill. This was not an indication to truckers that they needed to

While it is very common to put yourself in someone else’s shoes, if you are talking about a company that manufactures jeans, isn’t it better to put yourself in their jeans?

When telling a story, it is the details that really help you connect with your audience. But if you use details that are not understood, or even known, by your audience then the