I encountered a new term today and I can’t decide if it sounds made up or just ridiculous. A partner company is using an “ad-like object” for a focus group as a way to test new product ideas. So it looks like a print ad, but it is not meant to be viewed as an ad. It is just a way to convey the information to the people in the room. Why not just present the information? People will respond to the ad-like object as an ad, not a unique idea.