The 4 Key Principles of Cross-Channel Marketing

The marketing landscape continues to change as consumer behavior evolves across multiple devices and channels. Desktops, smartphones, and tablets play a role in discovery, education, and purchase decisions. And consumers expect brands to

Proselytizing at the Mini-Mart

There I was pumping gas on a Sunday morning. I wasn’t particularly introspective. I was watching Gas Station TV. Suddenly a well-dressed young woman appeared from behind the pumps. She was holding

A Little Too Sparkly

I saw a greeting card that said Sawdust is Glitter for Men. It was a little too sparkly for the intended male recipients.

Raccoon Tattoo

I saw a tattoo on a man’s arm and at first glance it appeared to be a photo-realistic drawing of a raccoon. I never got a second glance.

Spicy is as Spicy Does

I don’t often eat potato chips, but I got a sandwich in the airport and decided a bag of chips would be just the thing to go with it. Better than a