I saw a new re-branded Dunkin’ store and it was just weird. It has always been called Dunkin’ Donuts. They make donuts. Sure, they have lots of other things. Muffins, breakfast, sandwiches. They’

Don’t just try to be the best stock photo version of yourself. You need to be more real than women eating salad [https://www.thehairpin.com/2011/01/women-laughing-alone-with-salad/].

There is a font with a small e that has a hook on the end. This would make a perfect bottle opener.

How do you create a brand with a commodity product? Do something different that stands out and is memorable. When was the last time you noticed the perforation on toilet paper? Probably never.