The cat sits at her automatic cat feeder wondering why the compartment doesn’t
open. It’s time for breakfast. She’s hungry. She doesn’t know – or care – that
the humans have
More than 50 years ago Roger Daltrey sang the words that Pete Townshend wrote
about his preference for dying rather than getting old. Both of them are in
their 70s now. They seemed
Every customer action creates multiple data points. Every email click is
tracked. Every purchase is saved. Every customer service call creates a record.
Every loyalty action is remembered. This is true whether it
Cashier: That’s $30.09.
Me: I’m using Apple Pay.
Cashier: Can I have your email address?
(Me thinking): So you can spam me? No, thank you!
Me: I’ll just take
Can you create a new big idea from lots of existing small ideas?