Years ago when I named my blog Digital Papercuts, I didn’t really think about it as a brand. When I joined Twitter two years ago, the ideas of social media authenticity and online identities were still based on anonymity, so I did not use my real name. My profile is @dgtlpapercuts, based on my blog name. Well, today I discovered a Twitter conversation that used my online identity, my brand as a noun. That means I made it, right?