From Synovate:
According to a recent Synovate/Marketing Daily survey, 8 out of 10 Americans know what a blog is and almost half have visited blogs.
The study, conducted online with 1,000 adults in the US using Synovate eNation from July 30 to August 1, shows that blogging has entered the mainstream.
“Eight percent of Americans currently have their own blog,” said Tom Mularz, senior vice president at Synovate. “This is surprising given that a few years ago hardly anyone knew what a blog was.”
