In its latest same store retail sales numbers, Starbucks announced that its sales were not as high as anticipated. They attributed this to the increased sales of Frappachinos due to the high temperatures across the country. Since the Frappachino requires a blender, it takes longer to make, thus causing Starbucks long lines to get longer. Customers at the back of the line get frustrated and go somewhere else for their morning java fix.
Bizarre corporate spin or subtle marketing of Frappachinos? Every article mentioning the sales numbers mentioned Frappachinos as the cause for the reduced numbers. You decide.
