There has been lots of talk lately that micro-blogging, using sites like Twitter, has taken the place of blogging and blogs are just no longer relevant. Not only is there still a place for blogs, but it is a perfect way for companies to begin to understanding social media and begin to engage with their customers and prospects. We recently wrote about the four-year old Boeing blog, which by many measures is a successful blog, so this seems like a perfect time to list some best practices for business blogging. Even though this site is geared towards business to business companies, these best practices are for anyone planning, or even currently writing, a company blog.
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