Branded Monopoly

From the NY Times:

THE familiar tokens from the Monopoly board game are getting a modern — and, some might say, mercenary — makeover.

An updated edition of the venerable game, scheduled to be introduced on Thursday, will include tokens that are styled after name-brand products. Five of the eight tokens in the new Monopoly Here and Now edition will be branded, offering game players the chance to be represented by miniature versions of a Toyota Prius hybrid car, an order of McDonald’s French fries, a New Balance running shoe, a cup of Starbucks coffee or a Motorola Razr cellphone.

Jeffrey L Cohen

Jeffrey L Cohen