Jeffrey L Cohen - Jeffrey L Cohen (Page 451)

5 Keys to JetBlue’s Social Media Engagement

20 Jun 2013 2 min read

JetBlue understands how social media fits into their larger business and engagement strategies. The social team at the airline gets the value of social, but always keeps in mind that their efforts must

4 Sales and Marketing Lessons from My Local Dry Cleaner

15 Jun 2013 4 min read Marketing

Sales people are always looking to improve their ability to meet their goals, whether these are getting more leads, closing more business or maintaining a high customer retention rate. One way to improve

4 Ways Social Media Supports Top of the Funnel Activities

07 May 2013 2 min read

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone.

50 State Quest: Number 45, North Dakota

28 Mar 2013 4 min read Travel

One of the best parts of traveling in the US is to experience the wide open spaces. In the past year I have been to several Midwestern and Plains states for the first

The Ultimate List for Social Media Changes

28 Mar 2013 1 min read

One of the challenges marketers face when using social media to communicate and connect with customers is keeping up with all the changes to the various social networks. The best way to focus