Jeffrey L Cohen

Jeffrey L Cohen

History is Part of the Landscape

If you ever find yourself giving directions based on long gone landmarks then you may have lived someplace too long. Newer residents may not have any idea where to turn if you tell

Not Only Beef

I had Asian spring rolls for dinner and they came with a packet of peanut sauce. The logo of the company that makes the sauce is a cow. Beneath the logo is a

Economic Indicators

I have read that home sales are down. There is a lot more economic malaise than is generally reported on. The stock market is not the economy. Wages are stagnant. But I have

Going Backwards

I understand that one way that brands extend their reach in the marketplace is to create additional products that are connected to their flagship products. This can be a problem when a flagship

There's Always a Line

While eating breakfast at a restaurant, I overhead someone talking behind me. He was expounding on topics large and small to his dining companion. He was clearly someone who has amassed a great