Jeffrey L Cohen

I keep a notebook of ideas for these regular—nearly daily—posts. I used to use Evernote to capture my thoughts, but I moved to an analog system. Flipping the pages of my

The air is still. The tall grass quivers. There is something moving beneath it.

A well-known brand posted their complete style guide online and they have two styles of voice: functional and expressive. Below is the description of their expressive voice with only one word removed. It

I know it’s back to school time because the school buses are out this morning and the magazines at the grocery store are pumpkin spice flavored.

I saw a pair of hand-lettered signs covering interstate signs. Does this mean that anyone taking the message of the homemade sign to heart will not merge onto the interstate and head in