Volkswagen’s latest TV campaign is breaking new ground with the utilization of Chicago rock band Wilco’s new album Sky Blue Sky. In an advertising first, VW will use a number of songs in multiple spots from the band’s new release. This is the first time anyone has ever used one album as a soundtrack for an entire TV campaign. The first commercial features the Wilco song “The Thanks I Get” (an outtake from Sky Blue Sky available on wilcoworld.net or via iTunes). Additional commercials will air throughout the summer using different songs from the band’s new album.