Now that we have a dog and I have started an Instagram account for him, I am having to develop a voice for Pepper. He has a definitely personality and it would be a fun brand voice exercise. Better that just using "I" to speak in first person. Quick, someone write a creative brief.
It is good to have a place to post lots of picture of him, but I really never thought I would be starting a pet Instagram. And a pet supply company has already reached out for a "collab."