Unsubscribe. With Personality

Buried at the bottom of every commercial email is an unsubscribe link. It’s there by law. Many brands have fun with this line, as it’s an easy way to show some personality. Here’s one from a food shipment company that has the right amount of food puns:

If we’re making your inbox (and your belly) feel a little too bloated just unsubscribe here. Don’t worry, you may shatter our hearts, but you’ll never ruin our appetite.

I did unsubscribe and landed on a confirmation page with “I guess we’ll have to eat our feelings…” on it.

Jeffrey L Cohen

Jeffrey L Cohen