The Universe of Content

Content marketing should be built around a central idea, but it could also be built around a central place or a central person. That is the hub, or the core, of the message. Everything else circles around it. Or every other place points back to it. You can map out your strategy in a visual format that looks like the solar system. But universe of content has a better ring to it, although it is a lousy metaphor.

Jeffrey L Cohen

Jeffrey L Cohen