That's A Lot of Email

I checked out of my hotel in Chicago in the morning and by the end of the next day I had received 5 emails from them. Some were helpful and warranted. Others were not. When I checked out, the clerk told me that my email address was not on file. Odd, I told her. I had stayed at this hotel a month ago and they had emailed my receipt that time. They also had my loyalty number on file, which should give them access to my contact information. Anyway, I gave her my email address and I immediately got my receipt. Later in the day I received my receipt in an automated email since they now had my email address. That second one should have been suppressed. Even later in the day I received an email from a service engaged by the hotel letting me know that I had forgotten my toiletries, and inquiring if I would like them shipped back. This was a helpful email, although I already knew I had forgotten them and, no, I did not want them shipped to me. That would have been a different story had I left something more significant.

The next day I received a survey asking how they did. I rarely fill these out, so I ignore it. Then I got the fifth email from them asking if I planned to return to their hotel in Chicago any time soon. And if not, they have a new hotel in Guatemala. This is quick on the return, plus that alternate choice doesn’t make any sense. All they know about me is I’ve been to Chicago twice. Since this hotel is around the corner from my Chicago office I guess I’ll have to get used to getting lots of email from them.

Jeffrey L Cohen

Jeffrey L Cohen