Observations

This is a collection of things that I see in front of and behind my eyes. These posts have been published near daily since October 2016.

Immigration is the New Hot Topic

Two of the most talked about Super Bowl spots, Budweiser and 84Lumber, focused on immigration. Budweiser reminded us that we are a nation of immigrants and 84Lumber reminded us of the harrowing journey

The Ad Buy is Just the Beginning

I recently read that many Super Bowl advertisers who are paying about $5 million for a 30-second spot are spending at least that much promoting their spot on social media and in other

Is that seat taken?

I often fly at odd times of the day, sometimes to get better connections, but other times to just avoid the crowds. Today I came home from Florida and I had an awful

Size Matters

My mom’s smoke detectors started beeping, which usually means the batteries need to be changed. These are wired into the electrical system, but they have battery backups just in case the power

The Big Game is Coming Up

It is amazing how locked down the licensing of the Super Bowl is because every other email I’m getting this week refers to the Big Game. Marketers are afraid to mention it