Observations

Don’t just try to be the best stock photo version of yourself. You need to be more real than women eating salad [https://www.thehairpin.com/2011/01/women-laughing-alone-with-

There is a font with a small e that has a hook on the end. This would make a perfect bottle opener.

How do you create a brand with a commodity product? Do something different that stands out and is memorable. When was the last time you noticed the perforation on toilet paper? Probably never.

The view out of the airplane window was magical. There was a storm that had delayed our takeoff, so as it dissipated there were still some dark, puffy clouds that were illuminated from