I got a letter from the cable company that says proposal at the top and is formatted like a proposal printed on heavy pink paper. I got a letter from the auto dealership that looks like an email from the sales person’s boss with fake handwriting highlighting that the offer is still good. The offer, by the way, is that they will pay “top dollar” for my car, and they happen to have great deals on new cars. And finally I got a postcard saying that I haven’t contacted (company not named) to activate my vehicle service protection.
There’s more cost in sending me these solicitations than barraging me with emails, but the techniques of their copywriting and designs are adapted from spam created to confuse and trick people.